Beth Minardi Signature Colour. Why we switched.

As many of you are already aware, we have successfully switched colour lines from Goldwell to Beth Minardi Signature Colour. At Claudio James Salon, we strive to use only the best products for you and the health of your hair. Before the switch, we were constantly trying new colour to see if one would ever surpass the quality of Goldwell. Among the many we tested, we came across 1 that was simply AMAZING, it was Beth Minardi Signature Colour. We didn’t know what we stumbled across, all we knew was that it had incredible shine and the hair felt conditioned after the colour service. The grey coverage was outstanding and when the test subjects were asked how the color stayed 6 weeks later, all could not believe the long lasting results. We knew then we finally found what we were looking for. Angie attended a class, was inspired and could not wait to start applying it onto our guests. Many instantly noticed a difference in the shine and the exact shade of the colour. The colour is so conditioning and mild on the hair that it does take an extra 10 minutes to process, even for our non-grey coverage guests. The extra time it takes is worth it because you end up with gorgeous conditioned color locked tresses. Minardi colour will save many guests money in the long run because there is no need to pull through the ends every time you receive a touchup, so there is no need for an extra product charge. Our bleach has changed as well, we now use Joico Vero K-Pak (who teamed up with Minardi colour) to provide K-Pak protection, which conditions and reconstructs while you lift. Come in and try the new Minardi colour line, I am certain you will not be disappointed.